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The Blog

Advice that gets you
found & booked.

No fluff, no jargon. Just the things that actually move the needle for a service business — search, speed, leads and the deals that come from them.

Local SEO

Why "near me" search matters more than a fancy logo

Most customers don't go looking for you — they search for the job. We break down the five local-search basics that decide whether you show up in that moment, and exactly how to fix each one this week.

Local SEO · 5 min read
Local search↑ #1
"electrician near me"
1 Your business You
2 A competitor
3 A competitor
Google

Showing up in the Map Pack: what actually moves you up

The handful of things Google weighs when it decides who sits in the local top three — and the ones you can influence this month.

4 min read
Site health

Is your slow website quietly costing you jobs?

Speed, uptime and trust signals customers never mention — but always feel. Here's what to check, and what "good" actually looks like.

6 min read
Pricing

The truth about the $5,000 website

Where that big one-off fee really goes, why it leaves you carrying all the risk, and a fairer way to pay for a site that has to perform.

5 min read
Conversion

7 things on your homepage that scare customers off

Tiny details that make a visitor close the tab instead of calling you — and the quick fixes that turn browsers into booked work.

7 min read
Google

Your Google Business Profile: the free tool most businesses ignore

It's free, it sits right at the top of the results, and a few minutes a week keeps it working. Here's how to actually use it.

4 min read
Local SEO

Reviews, photos & the things Google actually rewards

The unglamorous habits that lift a local business up the map results — and how little time they really take each month.

5 min read
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